Deciding whether to issue a media advisory or strive for direct media coverage is a frequent challenge for budding businesses. A well-crafted press release can immediately announce news and reach a significant audience, offering influence over the initial messaging. However, earned media coverage

Many new entrepreneurs fall into the growth trap: focusing intensely on scaling a seemingly successful metric – like customer acquisition – without adequately addressing core issues. This can lead to a false sense of achievement, masking serious weaknesses in the business. The consequence is ofte